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What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.

Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model

- Olivier, Lizette, Carlson, Jamie, Rahman, Syed Mahmudur, Rosenberger III, Philip J.

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

- Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv

SafeCX: a framework for safe customer experience in omnichannel retailing

- Rahman, Syed Mahmudur, Carlson, Jamie, Chowdhury, Noman H.

Engaging Gen Y customers in online brand communities: a cross-national assessment

- Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit

Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement

- Rahman, Syed Mahmudur

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